Pagasus Airline Essay Example | Topics and Well Written Essays - 500 words

Pagasus Airline - Essay Example Such factors help the company with respect to connecting flights to increase its growth prospects. The infrastructure of airport is very flexible and it supports growth which is long term. The company’s fleet plan is accommodative of growth while at the same time can be considered balanced (Surhone, Tennoe and Henssonow, 2011). The company should follow a marketing strategy to highlight such factors as cost advantages, lower costs of airport, and an airport infrastructure which is considered as flexible. The strengths can be the factors such as the airline is growing very fast in EU and the fact that the company has a product offering which is considered to be very simple with the benefits of attractive pricing. The weaknesses can be enumerated as the factors such as the airline is highly dependent on fuel prices and that it is necessary for the airline to obtain bilateral agreements for getting sanction for new routes. The opportunities can be factors such as the aviation market in Turkey is very much underpenetrated and that there is considerable scope for improvement in factors such as loading and the utilization rates of aircraft with the launching of night flights. Threats could be considered as the factors such as an increased competition in Turkey from the low cost carriers of Europe and the opening of new airport of Istanbul. The company should focus on the opportunities and develop its marketing strategy accordingly. It should use advertising as a means to gain a greater market share and increase its revenue in the process. As the aviation market in Turkey is underpenetrated, there is every possibility that other low cost carriers of Europe will try to enter the market. In this regard, the company should use advertising to highlight factors such as lower costs of airport, cost advantages, etc. that it is already enjoying. The company has a very