Injecting Personality and Authenticity into Your Brand

YouTube has video content on almost anything you can imagine. So, it’s understandable that it is the second most visited website in the world after Google. While it started with just amateurs creating fun content, many of those same creators have now become minor media moguls – some even employing dozens of individuals to handle the business side of their channels and to keep churning out content and merchandise. Take Philip DeFranco, for instance. He started by making vlogs in his dorm room. Now he owns a business that generates millions in revenue and employs not only other video hosts, but editors, merchandising directors, an office manager, a personal assistant and more. DeFranco tends to get more views than his traditional media counterparts that are just now getting serious about their YouTube presence. How does he beat his competition? Personality and authenticity. DeFranco has a unique voice and he lets his other video hosts infuse their videos with their personalities. Content that Stands Out You can try to make your content popular by throwing lots of money at it for flashy graphics or beautiful people. But you’ll get better (and cheaper) results with content that is built to be unique and have personality. In fact, the most popular YouTube channel is PewDiePie playing video games with a camera on his face. Look, for instance, at the popularity of makeup tutorial videos. There are lots of independent creators who are getting hundreds of thousands of hits. Vogue, the fashion magazine powerhouse, has started producing makeup tutorials featuring beautiful supermodels with classy white backgrounds – but they often only get a few thousand hits. What’s the difference? Personality and authenticity. These independent creators are using their own voices to teach people different makeup styles and they feel like your friends and peers. Many may have difficulty connecting with supermodels, but a woman in her kitchen shooting video on an iPhone seems like she could be your friend. Break the Boring Corporate Mould There are many ways to show your brand’s unique personality. Show what sets your brand apart from the competition with quirky marketing ideas or simply the great people behind your company. You don’t always have to go for the hard sell. Blendtec blenders are known for how tough they are. But we didn’t really know how tough until quirky host Tom Dickson starting blending everything from Jar Jar Binks masks to iPhones on his YouTube show â€Å"Will It Blend?† Dickson never has to go for the hard sell because the product in these videos speaks for itself. Obviously, if a blender is strong enough to reduce an iPhone to gooey ashes, it is strong enough to blend even the most frozen of fruits for your smoothies. With the hard sell, people are more reluctant to pay attention because they know you want something from them. â€Å"Will It Blend?† instead offers some entertainment in addition to a soft sales pitch. Embracing Uniqueness Garnering attention on the Internet takes a lot of hard work. But the most famous Internet stars got their start by being themselves. Many of them never expected to be business owners, media moguls or bestselling authors. Most just wanted to express themselves in new and exciting ways. They embraced their uniqueness and built an audience on the power of individuality.

Criminal Law Essay Writing Service - Advantages and Disadvantages

Criminal Law Essay Writing Service - Advantages and DisadvantagesCriminal law essay exam can be very tough and a lot of individuals will opt to take help from an internet criminal law essay writing service. In this article, we are going to discuss about the advantages and disadvantages of hiring a law writing service for writing your essay for the exam.Law practice is extremely competitive these days and that is why people will be trying to get the best of what they can in the law practice. The same holds true with criminal law essay writing service. One advantage of hiring such a service is that you will not only get a good one but you will also get it from a reliable company. This is a great advantage especially if you are planning to try for a good score on the exam.It is always wise to hire essay writers who have previous experience in the field. Essay writing service that offers sample answers should never be a bad option because it is the reason why most people fail to get a go od score on the essay writing test. There are many people who fail to study because they do not want to listen to those who failed earlier. But, that does not mean that they are not capable of answering the questions.The topics which are required to be answered by you on the exam in criminal law should be easy to understand. There are certain tips that will help you come up with the right essay answers but you will still need to practice a little bit more before taking the exam. You can ask someone to read your essay answers for you and practice answering it with your teacher so that you do not forget the right way to answer the questions.Essay writing service should have updated information about criminal law so that you do not have any problem with it. You may also check their references if you are not confident enough in your own knowledge. It is essential that you also make it clear to the essay writer about what questions you want to be answered and how you would like to have t he answers to your questions written.The essays should be able to impress your instructor and that too successfully, before you ever apply for a job in a law firm. The law writing service which you are planning to use should be able to help you make use of the research material and it should be able to provide you with the correct sources as well. This is important because you will be provided with examples of research material that you can use. The sample answers will help you make the right judgment so that you do not have any problems with your essay.A good law writing service should offer you their expertise to make sure that you do not face any kind of problems while preparing for the essay test. That is why you should also make sure that the essay writing service that you will be using has the right experience with this kind of writing exam. If you find any such assistance on the internet then it is a must that you should consider that person and do not skip this important ste p.While preparing for the essay test, you will need to be confident about yourself and this confidence can be gained through the process of research work. So, it is good that you will find online help and guidance to be able to do your research and get ready for the essay writing test.

Marketing Research for Decision Making Process

The marketing research links the marketer to the consumer through information. In order to facilitate decision making process, marketing research should aim at collecting adequate information concerning consumers because marketing forms the basis of a company’s strategy. The information may include the consumers medical condition, investments, income, phone calls, travel patterns e.t.c.Marketing research is necessary in new product execution, pricing , promotion as well as products distribution.Advertising We will write a custom essay sample on Marketing Research for Decision Making Process specifically for you for only $16.05 $11/page Learn More A firm basically survives by producing goods and services that meets the consumer needs in i.e. creating goods and services that the consumers are able and willing to buy. Thus ascertaining the demands of consumers before introducing a new product in the industry is necessary for the future viability of a firm. The information that a firm may collect before launching a new product includes the information about the preference of the firms’ products as compared to those of competitors, the consumers average income, information as to whether the consumers are ready to appreciate the newly launched products, the spending culture of the consumers among others. It is essential for a firm to access data concerning the consumers so as to compare the sales of a product with another similar product or sales in a given area as compared to another area and then take the necessary marketing actions such as pricing the products in a way that is affordable for the consumers. This will enable the firm to add value to their products and also to come up with alternative products that matches with the needs of the consumers so as to maintain the existing customers as well as attracting others It is essential for a company to access as much information as possible from the consumers so as to be able to determine as to whether the firm is up to date with the latest innovations .Innovations nowadays is the key to the organizational growth and those organizations that are lagging behind the latest technology e.g. failure to use internet e.t.c.are finding it difficult to maintain their market share because the competitors are discovering new ideas and concepts each and every day. Therefore, the information that a firm could collect with regards to innovation includes the age of the consumers, information regarding the access to computers, phones e.t.c. so as to develop products that suits the needs of various needs. For instance, entertainment gadgets such as iPods are mainly used by the youth as compared to old people and therefore a firm that produces i Pods needs to target the youths mostly in its advertising. There is a need for a firm to conduct market research so as to take advantage of the dynamic market placeAdvertising Looking for essay on business economics? L et's see if we can help you! Get your first paper with 15% OFF Learn More Marketing research information enables a firm to determine the attitude that the consumers have towards a certain product or its advertising. Consumers may be consuming a certain product due to lack of alternative and so they will tend to shy away from buying the same products once another product with different features is introduced into the market and so rendering the firm to loss a portion of its market niche. Another important reason as to why an organization needs to collect as much data as possible concerning consumers is to be able to know the trends in the market place and determine as to whether the firm will continue to offer the product at a given area or not. If customers reveal a high level of satisfaction, then the organization may continue to offer the products with the existing features and if a certain product does not satisfy the consumers, the firm may decide to diversify the produ ct or abolish it all together and focus on those products that are readily available. This essay on Marketing Research for Decision Making Process was written and submitted by user Desmond Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.